Pink Diesel

About the company

Pink Diesel is a sustainably harvested, female-founded rosé wine brand with a kick-ass personality to match it. We exist to shake up the current Provençal rosé offering with our unorthodox attitude to the wine industry. Our goal; to make wine – guided by nature. Despite calling ourselves Pink Diesel, there is no inherent contradiction. Good, green and eco-friendly are all at the heart of our brand and we are very conscious of that. Grapes are hand-picked across the Bandol, Le Beausset and other Provence communes to ensure every bottle has the right character and finesse. The name Pink Diesel encapsulates how wine makes you feel – hence our slogan #fuelgoodtimes. It’s about creating memories, kicking back with family or friends or by yourself with a book and a good glass of wine. How do you #fuelgoodtimes?

Sustainability

DESPITE CALLING OURSELVES PINK DIESEL, THERE IS NO INHERENT CONTRADICTION. GOOD, GREEN AND ECO FRIENDLY ARE ALL AT THE HEART OF OUR BRAND AND WE ARE VERY CONSCIOUS OF THAT. Our producers follow the philosophy: make authentic wines guided by nature. We have partnered with a family run vineyard who produce our wine and also share these values around sustainability. They harvest entirely by hand and eliminate machinery where possible to lower co2 emissions.

OUR PRODUCERS ARE: 'HAUTE VALEUR ENVIRONNEMENTALE‘ – HIGH ENVIRONMENTAL VALUE CERTIFIED HVE is a French agricultural certification that recognises a high level of commitment to protecting and enriching the environment by all kinds of agricultural operations, including vineyards. It stands for ‘Haute Valeur Environnementale‘ – High Environmental Value. It is particularly focused on four key areas: biodiversity conservation, flora protection strategy, management of fertiliser use and management of water use. HVE certified vineyards are not necessarily organic, which can be extremely difficult to practice consistently in wet regions, but certification shows that they making are significant and diverse efforts to practice viticulture in the most sustainable way possible.